Doug Peavey’s Off the Cuff
Simple Simon Says???
Establishing relevance in the crime scene/property/laboratory has always been a challenge.
It has to be more than free this, free that, discount offers and reduced shipping. We started that trend 40 years ago with our Sludge, free t-shirts with orders, caps, sweatshirts, posters, gear bags, bloody Gag-Bags, Mug-Shots and even Peach-Pie Moonshine in a leaky Urine Cup!
OK…I will admit, the Moonshine gig was over the top. People from the ATF had even discussed with me at the trade show the illegality and the prison terms I might be facing if I didn’t cease and desist. No. Seriously! At least it got a lot of attention…people saying, “Go to the booth with the 10’ tall, giant inflatable dog…they are giving out Moonshine in evidence packaging!!!”
You will still get the creative “appreciation gifts,” but hopefully, you will keep coming back to us because of our people, and the true innovation that we provide each and every day with the products we make.
HEADS UP…if you get an email from us saying something about Simon Says, or anything remotely to that effect, open it. It should get a few chuckles and a bit of self-introspection. Like our bloodhound mascot Tracker, don’t you wish that more people thought like Simon? “ And that’s about all I have to say on that.”